How Organizations Can Use Twitter

Twitter, a free social networking and micro-blogging service, has been harnessed by commercial and non-profit organizations.  Using it both as a marketing tool and communication vehicle, organizations use it to send announcements about upcoming events, to communicate status, to share links, etc.  Two interesting examples of this are PisgahAthletics and afshinziafat.

The first account is used by the Athletics department of Mount Pisgah Christian School to communicate team/game information and scores.   For example, at a recent away varsity football game there were 7 tweets sent at various stages of the game.  Along with quarter status and scores, player information and stats were also communicated to followers who may or may not be at the game.

Another interesting organization using Twitter is Afshin Ziafat Ministries.  This organization, targeted to teenagers and young adults, uses Twitter to reach its young constituent base.  The lead minister, Afshin Ziafat, travels throughout the country speaking to young people.  Once they meet him, they like to still feel connected to him by following him on Twitter.  Additionally, tweets are used as a marketing tool to notify followers where he will be speaking next.

In summary, organizations can and do use Twitter as both a marketing and communication tool.  As more and more users sign up for Twitter, the more effective and widespread tool it will become.


About Susan
I'm a wife, mother and student living in the suburbs of Atlanta. After 20 years in corporate IT, I am currently working for a non-profit as Director of Operations.

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